Bluecroft Finance is pleased to announce the appointment of Daniel Smith as Business Development Manager for London, marking a strategic addition to the firm’s growing sales team.

Daniel joins Bluecroft with over 14 years of sales experience, including four years specialising in the bridging finance sector. He has developed a strong reputation for his proactive approach, deep understanding of broker needs, and commitment to delivering a high level of service across complex transactions.

In his new role, Daniel will focus on expanding Bluecroft’s presence in London, building new broker relationships, and supporting clients in delivering efficient, tailored funding solutions.

Daniel Smith, Business Development Manager at Bluecroft Finance, commented:

“I’m delighted to be joining Bluecroft Finance at such an exciting time for the business. The team has built a strong reputation in the market for its speed, flexibility, and relationship-driven approach, which really aligns with how I like to work. I’m looking forward to getting out in the market, building strong partnerships, and helping brokers get their deals over the line.”

Ross Gandy, Head of Sales at Bluecroft Finance, added:

“We’re thrilled to welcome Daniel to the team. He brings a wealth of experience in the bridging space and a proven track record of building and maintaining strong broker relationships. His energy and approach are a great fit for Bluecroft, and we’re confident he will play a key role in driving our growth across London.”

Daniel’s appointment reflects Bluecroft Finance’s continued investment in its people and its commitment to strengthening its presence across key regions.

Outside of work, Daniel is a keen footballer, enjoys spending time in the gym, and is a long-suffering Arsenal supporter.